Brand Asset Management

Do you know where your brand assets are?

The primary objectives of a Brand Asset Management System are intelligent compilation and categorization.

As a business grows, brand artifacts proliferate and it becomes increasingly harder to keep track of the approved artwork. For example, a series of image files will be iterated but they might all be called “logo.jpg”; as they should be, being the logo artwork file, but perhaps with a prefix or suffix to indicate the most recently modified file.

Versioning allows the maintenance of all the iterations of a file, allows the file to be properly, descriptively named, and the ability to roll back the clock to any one of them. Sort of like an infinite backup and archive. Each iteration has a creator, a time, and a date associated with it, along with other metadata the creator might wish to include. When you’re dealing with large numbers of files metadata becomes increasingly important.

The file should be stored in a database that would return it as a search result from a less-than letter-perfect search term. This is accomplished with chaotic categorization, as opposed to a strict table of columns and rows. All of the metadata and comments are included in the database, the way all the large search engines operate.

The system allows collaboration on files with a secure check-out and check-in for files being edited, and recognizes content types and files formats.

The entire system is stored on the cloud and is accessed by secure sign-in by username or email and password.

The Brand Asset Net is efficient and secure: your brand assets are password-protected and safe from misappropriation. You can be sure your distribution channels are using the most up-to-date files. Instead of emailing or shipping to multiple addresses you can email them a URL to the graphic on and be sure they receive the current graphic instead of hunting through cds with obsolete material confused with more recent files. Plus, there are no file size limits as there are when using email.

The Brand Asset Net is easy to use.

The user interface is simple and easy to use.

There is a powerful search feature. Fine-grained permissions allow sharing of one file or entire directories. Logged-in users are allowed to add, edit or delete a variety of media types: images, files, web pages, and links, depending on user permissions, which include; anonymous view for externally published materials, internally published for logged-in users, or private view for your eyes only and those with whom you choose to share, as well as a super user administration view of the front and back end of the system.

Internationalization (I18n) or Globalization (g11n) enables the web page navigation interface to automatically change to the user’s default language using translation tables.

The Brand Asset Net. Simple, consistent, centralized, efficient.

How-to use The Brand Asset Net

Using The Brand Asset Net is easy. You upload a brand asset and it is catalogued and stored on The Brand Asset Net. It can be accessed anywhere there is an internet connection and edited by anyone with permission.

What’s more, each asset you upload has a history saved along with it, so you know who made it, and also who is collaborating with them.

contents interface


1. Contents tab

The Contents tab displays the contents of a folder in a table.

2. Byline

The Byline lists the creator of the item, folder, file, etc., when it was last modified, and who modified it. You compare two versions by clicking the "History" link to see what changed between them. "History" is populated with "Change notes" which an author makes when they edit an item.

3. Link to the folder containing the item you’re currently inspecting.

4. Table listing of the folder contents, including drag-and-drop reordering, selection, name, size, last modified date, and publishing status.

5. Perform an action; cut, delete, rename, on a selected item or paste an item from the clipboard into this directory.

6. Add new items to this directory; folders, pages, images, files, etc.

7. Publishing state, private, published or submit for publishing. A published item can be viewed by anonymous users.

8. Hover over an item for a tooltip. The item Description field is used to populate tooltips.

9. "Add new" dropdown listing of available content types that can be added to this directory.

Display view screenshot

View - Display

1. Display options dropdown menu allows various ways for folders to be displayed, depending on the items that the folder is holding, files, pages, images, etc.

2. Display options include a Summary View which includes file descriptions; All content - twitter-style all on one page; Tabular view, files listed in a table; Thumbnail view, images files in a thumbnail gallery; Standard view, the default; Gallery view, a slideshow and corresponding thumbnails; and,

3. the option to select a Page or Collection as the default view.

Edit folder screenshot

Edit - Folder

1. Edit tab allows an item to be changed by anyone with the permission to edit it.

2. The Edit tab submenus; Default, Categorization, Dates, Creators, and Settings.

3. Description filed information is used to populate tooltips.

Edit page screenshot

Edit - Page

1. Edit tab on Page item

2. Edit Page submenu includes; Categorization, metadata for collections; Dates; Creators for ownership and collaboration; and Settings for discussion and navigation

3. Page Title becomes part of page URL

4. Summary is used to populate listings, tooltips, and search results

5. TinyMCE Visual Editor allows both Word-style page formatting or raw HTML editing

Categorization screenshot

Edit - Categorization

1. Edit tab

2. Categorization submenu allows metadata tags to be created for items. Tags are used for determining which items will be in a Collection.

3. Location can be attributed to the item if applicable

Edit settings screenshot

Edit - Settings

1. Edit tab Settings submenu controls discussion and navigation

2. Setting tab on Edit submenu

3. Allow comments enables discussions on an item

4. Exclude from navigation will not show the item in the Navigation portlet, ut the item will appear in the Folder Content tab

5. Enables Next - Previous navigation for presentation-style html pages

Sharing screenshot


1. Sharing tab grants permission for specific users or groups to access files or folders.

2. Search by username or group. Search results are added to the permissions table. Permission can be for the user to view the file and save to their drive, or can edit and save the file.

3. Select to inherit permissions from the enclosing directory.



The Brand Asset Net uses HTML5 to deliver video.

It is easy to add video. Simply add this html to your page, with the appropriate values for the filenames, paths, and dimensions:

<video id="example_video_1" width="640" height="264" controls="controls" preload="auto">
<source src="imagery/earth-day-animation-720p.mp4" type="video/mp4" />

It’s that easy.

The Brand Asset Net logo and link to the homepage

The Brand Asset Net. Contact us today.

We can help you brand your organization.